cherry jam

Cherry Jam is London based
graphic designer Renata Sverak.

Ingredients: Design, Art Direction, Branding, Illustration, Photography and a dash of Digital.

Palazzo Vendramin Property brochure

Palazzo Vendramin, Venice

Luxury Residential Identity

Concept and design of logo and perfect bound brochure, promoting the luxury apartments resulting from the unique restoration of the 15th century Palazzo Vendramin in Venice, Italy. The background story in this project is the process of discovery by the restoration team. The team uncovered many original features including the fresco used on the cover which is printed on opalescent paper with peeling gold leaf effect layers, inspired by the fading grandeur of the palazzo.

Client: Savills / Palazzo Vendramin

Designed for Four Communications

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Dovehouse Parade Luxury Development Identity

Dovehouse Parade, Chelsea

Luxury Development Identity

Identity design for a new development
of boutiques, restaurants and cafes on the Kings Road, Chelsea. The brief was
to appeal to young professionals. The inspiration for the dove motif came from there being a dovecote on Dovehouse parade, at one time. Bold colours were used to reflect the creative heritage of the location with its many interior and fashion boutiques. The logo art was applied to the hoarding in a deconstructed pattern of shapes to
create a sense of movement.

Client: Martins Properties

Designed for Four Communications

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Cathedral Square Guildford

Cathedral Square, Guildford

Commercial Development Logo

Logo design for new office premises in Guildford. The marque feels light and spacious - attributes of the architecture,
with reference to the historic, adjacent square. The marque is also used as a graphic device online.

Client: LSH & Knight Frank Properties

Designed for AP Marketing

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The Pinnacle Tower logo and brochure

The Pinnacle Tower

Luxury Residential Identity

Winning pitch design concepts for logo and case bound brochures for a luxury residential tower - The Pinnacle in Battersea Reach, London. The logo concept is inspired by the curve of the building and the flow of the riverbank; the tower overlooks the River Thames. The covers are textured with raised UV gloss pin stripes, integrating with the
logo motif.

Client: St George, Berkeley Group

Designed for Four Communications

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3 Lotus Park Website

3 Lotus Park

Commercial Property Website

Front-end website design for 3 Lotus Park, Staines - a regenerated, premium office space. The site encompasses accommodation, amenities, location and floorplans with a balance of large images and concise text providing a clean, elegant and functional journey.

Client: Savills

Designed for AP Marketing

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Leinster Square Development Branding

Leinster Square, London

Residential Property Branding; concepts

Design and development of an identity
for a regenerated property on Leinster Square W2. The brief for the pitch was to represent the area in a bohemian, Arts
& Crafts style with references to the horticultural past of the garden square. The suggested identity refers to William Hudson, a resident of the square at the turn of the century, a world renowned ornithologist and founding member of the Royal Society for the Protection of Birds.

Design ideas shown are for the logo, invite, website and townhouse/ apartment/location brochures; with clashing fabric/board covers, embossed birds and die-cut foliage areas revealing foiled logo inside. The design was also applied to hoarding, brochure box and advertising visuals.

Client: Alchemi Group

Designed for Four Communications

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Grevillia Villas logo and brochure

Grevillia Villas, France

Logo & Brochure

Design of logo and concertina brochure to promote the luxury residential Grevillia villas in Saint Jean Cap Ferrat, France. The logo alludes to the plant Grevillea, growing in the region. The abstracted art on the cover is inspired by the sailing lifestyle of the Côte d'Azur; embossed white art with spot UV on a matte, champagne silver background.

Client: M1 Estate Group

Designed for Four Communications

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One Blackfriars Brochures

One Blackfriars, London

Luxury Development Brochure Set

Design of promotional and specification brochures for the luxury residential tower and development on the South Bank.
The design is based on the existing brand, progressing with a more minimal and focussed style; use of metallic inks and foiled finishes add depth.

Client: St George, Berkeley Group

Designed for Four Communications

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Accessorize SS19 Campaign

Monsoon Accessorize

Accessorize SS19 Campaign

Design for the Accessorize womenswear brand SS19 campaign. The challenge was
to make the white, on brand typography stand out when using a full bleed image background. A tint overlay creates
a clean, graphical look, aiding legibility
and balancing the elements. A1 boards, social media assets and vouchers
were produced.

Designed for Monsoon Accessorize

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Z for Accessorize Jewellery POS

Monsoon Accessorize

Z for Accessorize In Store POS

Design for the SS19 store campaign for the Accessorize sub-brand. The whole design was based on well planned crops of the model shots supplied, achieving a dramatic backdrop for the jewellery.

Designed for Monsoon Accessorize

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Monsoon Hoarding

Monsoon Accessorize

Monsoon SS19 Campaign Hoarding

Design for the SS19 store campaign for the Monsoon womenswear brand. Hoarding for Westfield mall, emailers, flyers and A1 boards were produced.

Designed for Monsoon Accessorize

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House of Fraser Beauty Gift card

House of Fraser

Beauty SS18 Gift Card

Design of a gift card sleeve for beauty concessions in store. The use of powdered makeup images, to create a painted canvas, suggests makeup should be experimented with and fun. The sleeve print is on satin card with UV gloss on embossed lettering.

Designed for House of Fraser

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House of Fraser Beauty Gift Guide

House of Fraser

Beauty AW17 Gift Guide

Design of a seasonal gift guide of beauty products for House of Fraser stores.
The 'H' placed over the cover image is a current branding device used throughout collateral and packaging. Rendering the cover art in gold glitter and carrying the glitter theme throughout, is in keeping with the retro feel of the store's Christmas campaign.

Designed for House of Fraser

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House of Fraser Beauty Event_SS17 Campaign

House of Fraser

Beauty Event SS17 Marketing Campaign

Design for the spring/summer 2017 Beauty Event promotion of all beauty brands in store. The design, utilising the 'H' branding device used throughout all store branding, layers typography with a powdered makeup 'flower' to add focus and a feeling of Spring. All in store POS, collateral, decals, outdoor boards and window banners were supplied.

Designed for House of Fraser

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House of Fraser Beer Glasses Packaging

Linea

Glassware Packaging

Inspired by craft beer branding, the design for a range of beer glasses packaging is in line with the home brand but given a contemporary, more artisanal look. The print is on uncoated board, matte laminate finish and a spot UV gloss on copper metallic lettering.

Designed for House of Fraser

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WW Gift Card

House of Fraser

Womenswear Gift Card

Concept, design and illustration for an autumnal womenswear gift card sleeve, carrier and plastic card. The gift card is illustrated with grasses, using foil and metallic ink to create a warm, autumnal theme.

Designed for House of Fraser

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Maison_de_Nimes_Lookbook

Maison de Nimes

Denim Lookbook

A double-sided 4-panel concertina lookbook for a new denim range from womenswear brand Maison de Nimes. The design is based on the current branding but with added detail alluding to denim texture and washes. The booklet is printed on uncoated, textured paper for an organic feel.

Designed for House of Fraser

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Apothecary Lookbook

Apothecary

Beauty Brands Lookbook

Design of an A5 booklet introducing the niche brands and products which were launched in the House of Fraser Oxford St store, in the new beauty concession - Apothecary, also an existing brand.

The design takes inspiration from vintage apothecaries selling various potions; spattered ink, handwritten script font
and faded, textured card alluding to parchment paper create a luxurious, vintage backdrop for the beauty products.

Designed for House of Fraser

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Wedding List Cards

The Wedding List

Wedding & Anniversary Cards

Art direction, design and illustration for a wedding card and first anniversary card for The Wedding List customers at House of Fraser stores. Embossed floral illustrations on matte card with silver metallic ink.

Designed for House of Fraser

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Wine Cellar Glass Packaging

Linea Wine Cellar

Wine Glass Packaging

Packaging design and logo for a new range of wine glasses. The Wine Cellar brief was to create a clean, premium style. The use of a gunmetal metallic ink on design detail and the top/bottom of the box adds some depth to striking, minimal wine glass photography.

Designed for House of Fraser

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Shabby Chic Home Fragrance

Shabby Chic

Home Fragrance Packaging

Design and illustration for candle & diffuser packaging as part of a collection of home fragrances. The brief was to produce an illustration based on classic botanical drawings, complementary to the vintage style of the Shabby Chic brand.

Designed for House of Fraser

 
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Fair Share Trust Booklets

Fair Share Trust

Brand Identity & Regional Booklets

The development of an identity reflecting the values of growth and support in the community; to be carried across all brochure designs for the Fair Share Trust local grant-making bodies across the UK, particularly in Scotland.

The idea behind the identity is applying the word 'trust' in two ways - Fair Share being a Trust and the meaning of the word in relation to the tagline 'Trust in your future', the starting point for growth with the help of Fair Share. Flower illustrations throughout the brochure emphasise this.

Designed for Community Foundations Network/ Scottish Community Foundation

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HP Conference Environment

The GSMA Mobile World Congress

Hewlett Packard Environment

The design and artwork of various large format panels/lightboxes and signage decals for the HP environment at the GSMA Mobile World Congress 2013 in Barcelona; working within brand guidelines and with respect to the design of the environmental space.

Client: Hewlett Packard

Designed for Ivory Worldwide

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Antonio Berardi Lookbooks

Antonio Berardi Womenswear

WW Resort 2012 & SS13 Lookbooks

Two A4 concertina lookbooks for the womenswear designer Antonio Berardi, showcasing the Resort 2012 and Spring/Summer 2013 collections.

Designed for The Communication Store

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House of Fraser Valentines Store Campaign

House of Fraser

Valentine's Day Store Campaign

Design and graphic image for in store posters, window banners and decals; concept based on the wooden 'letterpress' blocks created for window props. Rolled out to all HoF stores across the UK.

Designed for House of Fraser

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Biba Womenswear Label Launch

Biba at House of Fraser

Branding for Womenswear Label

Biba, the iconic fashion brand and famous boutique of fashion designer Barbara Hulanicki was at the centre of the swinging sixties. The Biba logo reflected the style of the clothes which referenced the decadence and lavishness of the art deco and art nouveau period, but at affordable prices.

House of Fraser, with the aim to introduce Biba to a new generation, relaunched the label in store. I was responsible for the graphic design and visualisation of various aspects of the womenswear line - from swing tags, carrier bags and packaging to in-store panels, POS,
e-commerce and brand guidelines.

Designed for House of Fraser

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Mary Portas

Mary Portas

In Store Branding

Design of in store POS, wall signage, coffin boxes, and carrier bags; ensuring all elements are on brand.

Designed for House of Fraser

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Gift card illustration

House of Fraser

Gift Card Illustration

An illustration for an Op-art themed womenswear gift card.

Designed for House of Fraser

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When Gravity Fails cd

When Gravity Fails

Album Packaging

Design, art direction and photography for cd packaging. Reflecting the intense, dark landscape of the music with an image conveying human vulnerability.

Designed for Astro:Nought Recordings

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Adrenaline logo

Adrenaline

Logo visual

Logo design for an online gaming site, an Icom in-house venture.

Designed for Icom Group ltd

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Kempinksi St. Moritz Hotel Logo

Kempinski Grand Hôtel des Bains

St Moritz Hotel Logo

Design of hotel logo inspired by the Alpine location and with respect for the brand, which encompasses hotels all around the world. The logo was used for print, online and throughout the hotel interior. Brochures and booklets were also produced.

Client: Kempinski Hotels

Designed at Strattons Advertising,

Media & Design

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Rocco Forté Hotel brochures

Rocco Forté Hotels

Print Collateral

A collection of brochures designed for the Rocco Forté luxury collection of hotels across Europe, a conference folder with A4 hotel brochure, one in a series and a seasonal foldout mailer. All designed on brand with particular attention to finishes such as spot gloss and vellum paper inserts.

Client: Rocco Forté

Designed at Strattons Advertising,

Media & Design

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Serena Hotels Brochure

Serena Hotels

Resort Brochures

Design of A5 brochures for Serena Hotels in Kenya, Zanzibar and Pakistan, a luxury resort collection.

Client: Serena Hotels

Designed at Strattons Advertising,

Media & Design

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Sweet Panic production campaign

Sweet Panic

Theatre Production Campaign

Title treatment and design for theatre production poster, leaflet and advertising.
To create a feeling of tension, the title treatment emphasises the compulsive, manic workings of a stalker’s mind - the subject of the play.

Client: ATG Productions

Designed at Simon Williams Design

(Feast)

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Dali Universe Exhibit Poster

Dali Universe Exhibit

Poster & Advertising Campaign

Design for poster and advertising campaign for the Dali Universe exhibition at County Hall, London. Photograph of Dali in final artwork is from the archive of photographer Robert Whitaker.

Client: Strattons Foundation

Designed at Tangerine

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As Bees in Honey Drown Poster

As Bees in Honey Drown

Theatre Production Poster

The concept for this theatre production poster reflects the relationship anxieties and confused communication among single New Yorkers, the subject of the play.

Client: McCabes Production

Designed at Tangerine

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The Graduate theatre campaign

The Graduate

Theatre Production Campaign

Design for the first run of the theatre production poster, leaflet and advertising; based on the iconic 60s film - The Graduate. The play explores the seductive relationship between a young man and an older woman.

Client: ATG Productions

Designed at Tangerine

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My Bloody Valentine EP

My Bloody Valentine

Tremelo 12" EP Packaging

Design and art direction for 12" EP vinyl packaging; Working with photographer Sam Harris to produce images that feel psychedelic and dream-like, like the music.

Client: Creation Records

Designed at Designland

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My Bloody Valentine LP

My Bloody Valentine

Loveless LP Packaging

Design and art direction for album packaging; interpreting the abstract layers of the music. Image is a still from MBV video.

Client: Creation Records

Designed at Designland

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